Taking place from 22nd to 29th May, the annual free flower festival will see Belgravia come alive with beautiful species – from pandas to peacocks, monkeys to snakes – recreated as vibrant floral installations.
To support the London’s Wildlife Trust’s mission to boost biodiversity and inspire Londoners to connect with nature, Belgravia in Bloom will encourage visitors to learn more about creatures great and small through a series of pop-ups, events, and experiences.
Visitors can stop by the London Wildlife Trust’s hedgehog van in Eccleston Yards to make their own seed bombs to support biodiversity in their own gardens on the 27th and 28th May.
They will also be able to show their support by donating via QR codes dotted throughout the neighbourhood.
London Wildlife Trust is also ensuring that the floral installations are created using even more biodiversity-boosting plants and flowers this year.
Matthew Frith, Director of Research and Policy at the London Wildlife Trust, and guest judge on this year’s installation competition panel, says: “At London Wildlife Trust, we’re committed to inspiring people to engage with and stand up for nature, which is why we’re thrilled to further our long-term partnership with Grosvenor by collaborating on this year’s Belgravia in Bloom.”
He adds: “From the flowers used to create the magnificent floral installations, to the eclectic diversity of animals they represent, this year’s wilderness theme encourages visitors to celebrate the wonder of nature and the work to protect the places where it lives.”
Belgravia in Bloom’s showstopping installations will include Eccleston Explorers in Eccleston Yards by leading Belgravia florist Moyses Stevens, and Safari in the City in Halkin Arcade by world-renowned Belgravia florist Neill Strain Floral Couture.
Other unmissable displays include Belgravia’s Bamboo Bears on Elizabeth Street by Moyses Stevens; Wonders of the Wild on Motcomb Street by Neill Strain Floral Couture; Orchids and Butterflies on Kinnerton Street by Judith Blacklock Flower School; and An Underwater Wilderness on Newson’s Yard by Moyses Stevens.
During the festival, Belgravia’s boutiques, restaurants, and cafes will be abloom with floral-themed events, special offers and experiences.
Peggy Porschen will be offering a Corals & Florals cake collection to accompany their sea garden-inspired installation, while The Lanesborough Hotel’s Library Bar will be serving up an Into the Wild cocktail.
Biscuiteers in Eccleston Yards is offering icing classes where participants can learn to pipe, feather and ice floral-themed biscuits, while Bayley & Sage will offer a limited-edition In Bloom biscuit featuring a floral pattern adapted from a William Hogarth design.
Luxury interior design practice Joanna Wood is giving away butterfly umbrellas to visitors that spend £150 or more instore; Jo Loves will invite shoppers to try their Floral Tapas experience while enjoying a glass of elderflower and rose prosecco; and art studio MasterPeace is running a workshop to create an Electric Jellyfish artwork on Saturday 27 May.
Visitors can also expect dozens more workshops, experiences and special offers across the neighbourhood during Belgravia in Bloom.
Belgravia is a short stroll from Victoria, Sloane Square and Knightsbridge tube stations.
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